Mule is a rural digital agency built for the businesses most agencies don’t bother with: the rural shops, family operations, and small-town practices that hold communities together.
We design and code websites, build brand systems, run content and search, and ship marketing strategy sized for small-business reality. Real budgets. Real timelines. Owner-of-record on everything we make.
Two of us are based in Belgium, one in the Netherlands. Active client work runs across the United States and Europe.
Founder & Creative Director
Trained in Applied Computer Science and Multimedia Creative Technologies. Built Mule to give businesses outside the big cities the same digital voice the metros take for granted.
justin@mule-digital.com
Co-Founder & Creative Technologist
Trained in Multimedia Creative Technologies with a focus on UX, interactive systems, and product design. Builds the experience side: UX, visuals, and the bits that have to feel right.
emile@mule-digital.com
Chief Sales Officer
International Business graduate from Windesheim University of Applied Sciences. Bridges what businesses need and what Mule builds: sharp commercial instinct, genuinely international perspective.
info@mule-digital.comReal photography over stock. Real names over personas. Real towns over placeholders.
Your domain and your data are yours on every plan. On the project, we tell you exactly where you stand.
Plain language. “Call us” beats “Let’s connect.” Every time.
If AI helps draft something, a human edits at least a third of the words before it ships.
Our partner shoots the photography, built into our packages. We direct the content; we don’t shoot in-house.
Numbers as of 2026. Established 2026.
We work remotely with small businesses across Wisconsin and Michigan in the United States, across Flanders and Brussels in Belgium, and country-wide in the Netherlands. See every service area →
Mule is a small distributed studio. Two founders are based in Belgium, one in the Netherlands. Active client work runs across the United States and Europe.
Justin Reynolds (Founder & Creative Director), Emile Holemans (Co-Founder & Creative Technologist), and Floris Brugman (Co-Founder & CSO).
Yes. AI helps with first drafts of long-form copy and structural ideas. A human edits at least a third of the words before anything ships.
It means who actually controls the assets behind your site, and we answer it in two parts because the honest answer has two parts. Your domain and your data are registered in your name and stay yours on every plan, whatever happens. The project itself is yours on completion if you buy it once. If you subscribe with nothing down, Mule owns and runs it until you buy it out, and the buyout price falls every month until it reaches zero and the project becomes yours for free.
Most agencies are calibrated for venture-funded SaaS or coastal retail. Mule was built for the opposite, the manufacturer with six employees, the family insurance office, the bait shop on a county highway. The work is the same; the framing, budgets, and timelines are calibrated for these clients.
Drop us a line. We answer email. Most replies land inside a business day.
