Cheap SEO without the catch.
Cheap SEO services are search-engine optimisation packages priced for small businesses, without the vague deliverables or the agency overhead. Cheap here means honest and no-overhead, not cheapest. Mule does not sell SEO as a tier. Search, AEO, and GEO foundations are built into everything we ship, and ongoing SEO work is scoped and quoted from what you actually need, so you are never paying for a package built around someone else's business.
Why is most 'cheap SEO' actually expensive?
The cheap SEO market splits into two halves. At one end, gig-site listings that fire off a few directory submissions and mail you a PDF. At the other, agency retainers with long minimums and deliverables you cannot audit. Both are expensive in the way that matters. One because nothing happens, the other because you cannot leave.
Mule's answer is not a cheaper tier. It is no tier at all. We quote the work from your brief, the monthly note reads in plain English (here is what we changed, here is why, here is what is next), and every deliverable is something you can check. If the honest answer is that your competitive set needs more budget than you have, we say that on the first call instead of selling you a plan that will not move it.
What does Mule's SEO actually cover?
Two different things, and they get confused constantly.
Foundations are part of the build. Every site we ship is built with semantic structure, structured data, clean metadata, and llms.txt upkeep so classic search engines and AI answer engines can both read and cite you, plus Google Business Profile setup where it is relevant. This is not an upsell. It is what building properly means, and it is already inside the build.
An ongoing programme is separate work: local SEO and GEO, AEO depth, content, and the monthly push that compounds. That is scoped and quoted from your brief, because it varies enormously between a five-page site in a small town and a two-hundred-page site in a contested market. We deliberately do not publish a monthly SEO number, because any number we published would be wrong for most of the people reading it.
Does this apply to software, or only to websites?
Both, and the software case is the one nobody plans for. A SaaS marketing site, a customer portal, and a public-facing web app all have the same discoverability problem a website has, and usually a worse one, because so much of the interesting content sits behind a login or is rendered client-side where a crawler never sees it.
So when we build a product, the public surface gets the same treatment as a website: server-rendered marketing and documentation pages, structured data for the product and its features, clean canonical URLs instead of query-string states, and a real answer to the question of what an AI engine sees when it is asked about your category. If you already have a product and the answer is 'nothing', that is a fixable problem and it is worth fixing before you spend on ads.
How does month one work? Is there an upfront audit?
Yes. Ongoing work starts with a technical audit of your existing site or product: what is broken, what is missing, what is defensible, what is at risk. That diagnosis becomes the workplan for the months after it. You get the audit in writing and you keep it whether or not you continue.
If you only want the diagnosis and no ongoing work, a standalone audit is available on request. The scope and the price depend on the size and the state of the site, so we quote it after a short brief rather than pretending one number fits a five-page site and a programmatic one.
How does Mule keep this affordable without cutting corners?
Three reasons. We are small and distributed, with no office lease and no sales team taking a commission. We share infrastructure across clients, so the same monitoring and reporting tooling serves everyone. And we do not bundle. If you only need SEO, you are not paying for a package with four services in it you did not ask for.
Every project is quoted from your own brief. No packages, no tiers, and no published price to reverse-engineer your scope from. That applies to the build and to the ongoing work equally. You describe the state you are in, we ask a few questions, and a person writes back with a scope and a number and the reasoning behind both.
We also turn down work we cannot help affordably. If your competitive set is national e-commerce, a small studio will not move you no matter what it charges. We will tell you that, point you somewhere that fits, and move on. That is the reason the pricing holds.
SEO, GEO and AEO
The full service page: what foundations cover and what an ongoing programme adds.
Open →Websites
Foundations are built in, not sold as an upgrade.
Open →Marketing strategy
Deciding whether search is even the right channel for your business.
Open →SaaS products
Discoverability for a product, where most of the content sits behind a login.
Open →
About cheap seo services.
How much does small business SEO cost at Mule?
We quote it from your brief instead of publishing a monthly tier, and that is a deliberate choice rather than a dodge. SEO work scales with the size of the site, the state it is in, and how contested your market is, so any single advertised number would be wrong for most of the businesses reading it. What we can tell you before you talk to us: search, AEO, and GEO foundations are already inside every build we ship, so you are not being charged extra for something that was built correctly in the first place.
Do I have to buy a monthly plan to get SEO?
No, and there are no monthly plans to buy any more. We stopped selling fixed tiers because they priced the package rather than the work. Foundations come with the build either way. If you want an ongoing programme on top, we scope it and quote it. If you just want something built properly and then left alone, that is a perfectly good answer too, and a one-time build does it.
If I subscribe, do I own my website?
Not until you buy it out, and this is the part worth reading carefully. On a subscription Mule owns and runs the project. You hold a licence to use it while the plan is paid and current, and that is the trade for paying nothing up front. If you cancel before you have bought it out, the licence ends and the site comes down. The good news is the buyout price falls every single month, because part of every payment pays down the build, and once the build is paid off the buyout is free and the project becomes yours. Your domain and your data are yours the whole time, on every plan, and we hand them over whenever you ask. If you would rather own it outright from the start, buy it once and it is yours on completion.
Can you do SEO without a long-term contract?
SEO work itself is scoped and quoted, and you are not signing a multi-year retainer to get it. The one commitment that does exist sits on the subscription build lane, where a minimum term applies because we carried the build cost for you instead of asking for it up front. If you own your site already and just want SEO work on it, none of that applies to you.
Can you do SEO for a SaaS product or a web app, not just a website?
Yes, and it is a different job. The public surface of a product, meaning marketing pages, documentation, and anything a logged-out visitor can reach, needs to be server-rendered, canonically clean, and structured so that both search engines and AI answer engines can read it. Product interiors behind a login are not indexable and should not be. We audit the public surface, fix what is unreachable, and treat documentation as a real content channel rather than an afterthought.
What happens to the work if I stop?
The work shipped during the months you paid for is done and it stays done. Content is live on the site, audits are yours to keep, and reports were emailed to you as they were written. What happens to the site itself depends on the lane: a site you own outright is never taken offline over a billing question, and a site on a subscription you have not bought out yet comes down when the licence ends, because it is still ours. We would rather you knew that before you signed than after.
How is this different from a cheap gig-site SEO listing?
Those are usually a script: submit the site to directories, generate a one-page report, send a PDF. There is no diagnosis, no content, and no relationship. What we do is human work on one specific site, with a written monthly note explaining what changed and why. It is honest rather than automated, which is also why it is quoted rather than listed at a headline price.
Do you guarantee first-page Google rankings?
No. Any SEO service that guarantees a specific ranking is either lying or competing for terms nobody searches for. We guarantee the work: specific deliverables, specific timelines, and a written monthly report. Rankings are a function of competition, intent, and time, and no agency controls them.
Work with a studio that means it.
Send a short brief. A person replies the same business day, with a quote and the line items behind it. Own it outright, or subscribe with nothing down. On a subscription we own it until the buyout, and the buyout falls to zero.