How pricing actually works.
We stopped selling packages.
A tier card prices the tier, not the work. Somebody always overpays for a plan they only half-use, and somebody else gets told their project “doesn’t fit” because it needs one thing the box does not have.
So there is nothing to pick from here. You describe what your business needs in your own words, we ask the questions we still need answered, and you get a line-item price built from exactly that. Same engine, same numbers, whether you read this page first or not. What follows is how those numbers are put together.
Where the numbers start.
These are floors, not prices. Nothing we quote comes in under them, and most real projects come in above.
The floor for anything we build and hand over. Below this the work is not worth doing properly, so we do not pretend otherwise. You own it on completion.
Nothing to build. Hosting, patching, backups, monitoring, and someone who answers when it breaks. It stays yours, we never take ownership of something we did not build.
A new site with no build fee at all. We own it and run it until you buy it out, and the buyout falls every month until it costs nothing.
Software that replaces a Salesforce or a HubSpot. Priced from the modules you actually need, never from a tier card.
What that looks like on a real job.
These are not illustrations. Both were priced by the same code that prices your quote, and the line items add up to the total exactly, there is no multiplier hiding underneath.
A small site with a product catalogue and a checkout that takes payment.
- E-commerce / online store$1,200
- Product catalog$300
- Full checkout / payments$350
Yours on completion.
$79.99 of that goes onto the build, $0.00 keeps it hosted and patched. We own it until you buy it out, and after 24 months of payments the buyout costs nothing.
Nothing to build. It works, you just want someone competent holding it up.
- Managed hosting, SSL, backups, uptime monitoring
- Security patches and dependency updates
- Broken links, page speed, the things that quietly rot
- A person who answers when something breaks
There is no build to pay off, so nothing accrues and there is nothing to buy out. It is your site, it stays your site. We did not build it, so it never becomes ours.
Replacing Salesforce.
Dashboards, portals, internal tools, a CRM your team will actually use. This is the $3,500 to $15,200-and-up band, and it is priced by the module, because that is how the work actually arrives.
A build this size never gets an instant payable link. We put a human on the scope and confirm the number with you first.
- CRM platform (Salesforce / HubSpot replacement)$6,000
- Pipeline / deal tracking$900
- Contact & company records$800
- Quoting / invoicing$1,100
- Built-in email / SMS / calling$1,400
- Workflow automation rules$1,200
- Reporting / analytics$700
- Roles & permissions$600
- Data migration from your current system$1,200
- Custom integration ×2$1,300
$639.99 build + $0.00 care + $50.00 data (Standard tier). The three parts always add up to the price.
Custom software and multi-module builds are scoped with you directly. We’ll confirm the number before anything is payable.
The bit most studios bury.
Buy it once
You own the project on completion. The code, the content, the domain, the accounts. Nobody can switch it off.
We keep one limited right, and it is narrow on purpose: we can go back into the project to fix bugs, patch security holes, and make the changes you ask us for. That is the whole list. We cannot take it back, gate it, or hold it over you.
Subscribe
Mule owns the project until you buy it out. Not you. That is the trade for paying nothing up front, and we are not going to hide it three clicks deep in an agreement.
What you get for it: a real project running from day one, for $29.99 / mo instead of $600-plus in one go. What you give up: ownership, until the build is paid off. The buyout below is how you take it back, and it gets cheaper every month you stay.
And the part we are not going to soften: if you cancel before you have bought it out, your licence ends and we take the project offline. You will not be able to keep using it, because it is not yours yet. Your domain, your content, and your customer data are yours the entire time and we hand them over on request. We do not hold those hostage, ever.
The buyout, month by month
Taking the $15,200 tool above on subscription at $689.99 / mo: $639.99 of every payment comes off the build, so the price of owning it outright falls every month. Inside the first 12 months you also settle what is left of the minimum term, which is why the early rows carry a little more.
| After | Build still owed | Rest of term | To own it |
|---|---|---|---|
| Day one | $15,200.00 | $600.00 | $15,800.00 |
| 6 months | $11,360.06 | $300.00 | $11,660.06 |
| 12 months | $7,520.12 | $0.00 | $7,520.12 |
| 18 months | $3,680.18 | $0.00 | $3,680.18 |
| 24 months | $0.00 | $0.00 | Free, it's yours |
On this example the build is paid off after 24 months: the buyout costs nothing and the project transfers to you. We spread a build over at most 24 months, and on a smaller project the monthly floor pays it down faster than that, so free ownership arrives sooner. Your own quote names the month yours reaches zero. Keep subscribing after that and you are paying for hosting and care on something you now own, never for access to it.
Already on one of our old plans? Nothing changes for you. If your subscription started before 14 July 2026 you keep the terms you signed, including owning your site from day one, and you keep them for as long as you stay. There is nothing for you to buy out, because it is already yours. The ownership rules above apply to new subscriptions only.
Heavy projects cost more to run.
On a subscription the project lives on our infrastructure, so the database, the bandwidth, and the compute are our bill. A brochure site costs us almost nothing to run. A dashboard holding a hundred thousand records for twenty staff does not, and pretending otherwise is how a flat fee quietly turns into a worse service.
So heavy projects carry a data tier, the allowance is written down, and you can see which one you land in before you sign anything. Buy the project outright instead and it runs on your accounts, so there is no data tier at all.
- Light
- Up to 10,000 records, 5 seats, 1 integration, daily sync.
- Standard
- Up to 100,000 records, 20 seats, 3 integrations, hourly sync.
- Heavy
- Up to 1,000,000 records, 75 seats, 8 integrations, near-real-time sync.
- Enterprise
- Beyond 1,000,000 records, 75 seats, or 8 integrations, priced with you directly.
How much does a website cost?
It depends on what it has to do, so we quote every project from your own description rather than sorting you into a tier. The floors are real: one-time builds start at $600 and you own the result. On a subscription, a site we build for you starts at $29.99 / mo with nothing down, and a site you already have starts at $19.99 / mo to host and look after. Describe the project at /get-started and you will see the line-item number in about two minutes.
If I subscribe, do I own my website?
Not yet, and we would rather say that plainly than bury it. On a subscription Mule owns and runs the project until you buy it out. That is the trade for paying nothing up front. If you cancel before you have bought it out, your licence to use it ends and we take the project offline, because it is still ours. Your domain, your content, and your customer data are yours throughout, and we hand them over on request; we never hold them hostage. If owning it from day one matters to you, buy it once instead: a one-time build is yours on completion. The exception is a site you already own that we are only hosting and maintaining, we did not build it, so it never becomes ours, and there is nothing to buy out.
How does the buyout work, and what does it cost?
Part of every monthly payment goes onto the build itself, so the buyout price falls every single month. On the $689.99 / mo example on this page, $639.99 a month goes onto the build: buying it outright on day one costs $15,800.00, after a year it costs $7,520.12, and after 24 months of payments it costs nothing at all and the project transfers to you. The build is spread over at most 24 months, and on a smaller project the monthly floor pays it down faster than that, so free ownership arrives sooner. Your own quote names the month yours reaches zero. Buying out inside the first 12 months also settles the rest of the minimum term.
I already have a website. Can you just host and look after it?
Yes, and that is the $19.99 / mo lane. There is nothing to build, so you pay for the care only: hosting, security patches, backups, uptime monitoring, and fixes when something breaks. Your site stays your property throughout, the ownership question only exists for projects we build.
Why do some projects carry a data charge?
On a subscription the project runs on Mule's infrastructure, which means the database, the bandwidth, and the compute are on our bill, not yours. A brochure site costs us almost nothing to run; a dashboard holding a hundred thousand records for twenty staff does not. So heavier projects carry a data tier, Standard at $50 / mo, Heavy at $150 / mo, and the allowances are published so an overage is never a surprise. Buy the project once instead and it runs on your own accounts, so there is no data tier at all.
Is there a minimum term?
Subscriptions run a 12-month minimum term, then continue month to month. Leaving inside the term means settling what is left of it. There is no minimum term on a one-time build, because there is nothing to leave.
What happened to the Tend, Grow, and Lead plans?
We stopped advertising fixed plans because they were pricing the tier rather than the work. Every quote is now built from what you actually describe. If you are already on one of those plans, nothing about your deal changes: you keep the terms you signed, including owning your site from day one, and you always will.
Do you discount?
No. The price is what it costs to do the work properly for a small business. When the number is more than you want to spend, we cut the scope with you and re-quote it honestly, we do not quietly do less work for the same money.
Describe it. We'll price it.
Type what your business needs in plain English. We’ll ask the questions that matter and put a real, itemised number on it, one-time and monthly, side by side.