Fourteen services. Software first.
Three groups: the software a business runs on, the site and brand around it, and the marketing that points at both.
Three groups. Fourteen lines.
Every line has its own page: what it is, what you get, what it does not include, and the questions people actually ask before they buy it. Start wherever your problem is.
Software we build
The tools a business runs on. Quoted from your brief, built for one company, and it is yours.
- 01
Custom business tools
Quoting, scheduling, dispatch, inventory, approvals. The process in your head, turned into software.
- 02
Web apps & customer portals
Booking, member areas, dealer portals, marketplaces. The login your customers have been asking for.
- 03
Data management platforms
Warehouses, pipelines, migrations, dashboards. One number instead of four that disagree.
- 04
SaaS products
Multi-tenant, subscription-billed software you sell. Built by a studio that runs its own.
- 05
Mobile apps
Field apps for crews, drivers, and technicians. Offline-first, iOS and Android.
- 06
Custom software & integrations
Integrations, automations, migrations, APIs. The connective tissue between systems.
Web & brand
The public face. Hand-coded, owned by you, and built to be found by search engines and AI engines alike.
Marketing & media
Ads, video, stills, and social. Made by the people who built the thing they are pointing at.
- 10
Ad creation
Creative, the landing page, and the tracking that proves which ad paid.
- 11
Videography
Brand films, ads, testimonials, and vertical social. Shot on location, cut several ways.
- 12
Photography
Location, product, team, and headshots. The real place beats stock every time.
- 13
Social media management
Calendars, posting, and real replies. Where your customers already are.
- 14
Marketing strategy
A plain-English plan, a real budget, and a 90-day kill rule.
No price list.
On purpose.
Every project is quoted from your own brief. No packages, no tiers, and no published price to reverse-engineer your scope from.
We stopped publishing prices because a published price is a guess about a business we have not met yet. It makes small jobs look expensive and large ones look impossible, and it quietly pushes every brief toward whichever number was easiest to print. So we ask what you actually need, we price that, and we show you the line items. You get a real number, in writing, from a person.
Buy it once
Buy it once and you own it. On completion and full payment the project is yours. We keep a limited right to get in and fix bugs, patch security, and make the changes you ask for, and you can end that access in writing at any time.
Subscribe, nothing down
On a subscription, Mule owns and runs the project until you buy it out. That is the trade for paying nothing up front. You hold a licence to use it while the plan is paid and current, and if you cancel before you have bought it out, that licence ends and the project comes down. The buyout price falls every month. Part of every payment pays down the build, so what is left to buy shrinks each month until it reaches zero, and then the project simply becomes yours at no cost. Your quote names the month yours hits zero.
You already own it
If we are only hosting and maintaining a site you already own, nothing changes hands. We did not build it, so it never becomes ours, and there is nothing to buy out.
Your domain and your data are yours on every plan, whatever happens. We do not hold a domain or your customer records as leverage, not even if you stop paying. Ask and we hand your data over.
Six steps,
start to finish.
- 01
Brief
A real conversation about what's broken and what you want to be true in twelve months.
- 02
Shape
Scope, screens, and the data model, drafted small and reviewed together before anything is built.
- 03
Build
The site, the system, the tools, written by the people who wrote the brief.
- 04
Ship
On-time launch, on accounts you own. No drift.
- 05
Polish
Post-launch QA, copy passes, content updates, browser and device pass.
- 06
Maintain
Optional · we host, patch, back up, and monitor it, and work your search and AI visibility. Quoted from your brief.
What does Mule charge?
There is no price list, and there are no packages to sort you into. You describe the job, we ask a few questions, and a person writes back with a quote and the line items behind it. Buy the project once and you own it on completion. Subscribe with nothing down and we own and run it until you buy it out, on a buyout that falls every month until it reaches zero. If you already own a site and only want it hosted and maintained, nothing is built and nothing changes hands, so it stays yours.
What kinds of software do you build?
Internal business tools, customer portals and web apps, data management platforms, SaaS products, mobile apps for field crews, and the integrations that connect them. Mule also runs first-party SaaS of its own, so shipping and operating software with real users on it is part of the day job rather than something we read about. Scope comes from your brief and so does the quote. The page at /custom-saas covers the stack and the honest limits.
Do you still build websites, brand and marketing?
Yes, and they are real service lines rather than leftovers: hand-coded websites, identity systems, search and AI visibility, ad creation, videography, photography, social media management, and marketing strategy. Take one line, take several, or bring us the part you cannot finish yourself. The difference now is that the studio behind them also builds the software, so a form can open a job in your system instead of landing in an inbox.
Do you shoot the photography and video yourselves?
Yes. Mule plans, shoots and edits its own photography and video, on location, in-house. Older pages that said we only direct are out of date. One visit usually covers stills and footage together, which is why we schedule them as one day.
How long does a project take?
Most websites ship in two to six weeks from kickoff, simpler builds in two to three. The first working version of a custom tool or portal usually lands in three to eight weeks, because we ship the single most expensive bottleneck first instead of delivering everything at once in month five. Timing is written down at the brief stage and we hold it.
Who owns what you build?
Buy it once and you own it. On completion and full payment the project is yours. We keep a limited right to get in and fix bugs, patch security, and make the changes you ask for, and you can end that access in writing at any time. On a subscription, Mule owns and runs the project until you buy it out. That is the trade for paying nothing up front. You hold a licence to use it while the plan is paid and current, and if you cancel before you have bought it out, that licence ends and the project comes down. The buyout price falls every month. Part of every payment pays down the build, so what is left to buy shrinks each month until it reaches zero, and then the project simply becomes yours at no cost. Your quote names the month yours hits zero. Your domain and your data are yours on every plan, whatever happens. We do not hold a domain or your customer records as leverage, not even if you stop paying. Ask and we hand your data over.
Where does Mule work?
The primary market is the Midwest: Michigan, Ohio, Illinois, Indiana and Wisconsin. The team also sits in Belgium and the Netherlands, so work in Flanders, Brussels and country-wide in the Netherlands is live too. Software and web work runs remotely wherever you are. Shoots and on-site days are quoted with travel shown, never buried. We take projects outside those areas when the brief fits, ask.
Do you automate the boring parts?
Yes, on the surfaces where automation actually pays back: scheduled distribution, email sending, reporting dashboards, and the nightly job somebody currently runs by hand. AI helps draft long-form copy, and a human edits at least a third of the words before anything ships under a Mule byline. The page at /automation walks through what we automate and what we deliberately do not.
Start with the part that hurts.
Send a sentence about your business and the thing that is costing you the most time. We ask a few questions, then a real person writes back with what we would build, the line items, and a timeline.
A student rather than a client? We hire from Midwest high schools, community colleges and creative-tech bootcamps, and spots open seasonally as projects warrant. Read the students brief.