Brand & identity
Logo, colour, type, voice · and the guidelines that keep them honest.
Logo, colour, type, voice, and the guidelines that hold them together.
Identities that survive being printed on a sign, scaled to a fence wrap, embroidered on a hat, stencilled on a truck door, and rendered on a phone, without losing what makes them yours. Guidelines doc shipped with the work so the look survives the next vendor, the next hire, and the next print shop.
- 01Logo system, colour, type, and voice
- 02Guidelines doc ships with the work
- 03Survives a sign, a truck, a hat, a phone
- 04Yours outright, no licensing fees
Scope, then a real number.
Quoted from your brief · the guidelines doc ships with the work, and it is yours outright.
Every project is quoted from your own brief. No packages, no tiers, and no published price to reverse-engineer your scope from.
Describe your projectBranding across the Midwest.
Michigan, Ohio, Illinois, Indiana, and Wisconsin are the five states we actively sell into, and the work is remote-first, so a shop in Toledo gets the same build as one an hour from the office. The team sits in Belgium and the Netherlands, six hours ahead of Michigan, which means whatever you send at the end of your day is usually answered before the start of your next one.
- MI
Branding in Michigan
Detroit metro, Ann Arbor, and the west side.
- OH
Branding in Ohio
The 3C corridor and the industrial north.
- IL
Branding in Illinois
Chicagoland and the river towns downstate.
- IN
Branding in Indiana
Indy, the north, and the manufacturing belt.
- WI
Branding in Wisconsin
Dodge County out to both metros.
- BE · NL
Belgium and the Netherlands stay live. That is where the team physically sits, and we still take work there.
All service areas
Do we own the logo files?
Yes, outright, in every format you will need: vector source, print, web, one-colour, and the embroidery-safe version sign shops and uniform suppliers ask for. There is no licence and no ongoing fee for using your own mark.
More web & brand.
Describe the job.
A sentence or two about what you need is enough to start. We ask a few questions, then a person writes back with the scope, the timeline, and a quote with the line items behind it.
Your domain and your data are yours on every plan, whatever happens. We do not hold a domain or your customer records as leverage, not even if you stop paying. Ask and we hand your data over.