MuleMule
09 · Web & brand

SEO, GEO & AEO

Be found in Google, and be quoted by ChatGPT, Perplexity, and AI Overviews.

01 · What this is

Rank in search and get cited by AI engines. Both, or you are only half findable.

Search stopped being one channel. Classic search still moves invoices, so we do the technical audit, the on-page work, the local SEO, and the Google Business Profile tuning. But a growing share of buyers now ask an AI engine and never see a results page at all, so we also do the work that gets you cited there: structured data and JSON-LD kept honest, a maintained llms.txt, and copy shaped into answer blocks an engine can lift with your name attached. Monthly reporting that tells you which of it is actually working.

  1. 01Technical audit and on-page optimisation
  2. 02Local SEO and Google Business Profile, city by city
  3. 03GEO and AEO: JSON-LD, llms.txt, answer-block copy
  4. 04Monthly reporting tied to revenue, not vanity
02 · What you get

Scope, then a real number.

Search, AEO, and GEO foundations are built into every site we ship. An ongoing program is quoted from your brief.

What it costs

Every project is quoted from your own brief. No packages, no tiers, and no published price to reverse-engineer your scope from.

Describe your project
03 · Where we work

Local SEO across the Midwest.

Michigan, Ohio, Illinois, Indiana, and Wisconsin are the five states we actively sell into, and the work is remote-first, so a shop in Toledo gets the same build as one an hour from the office. The team sits in Belgium and the Netherlands, six hours ahead of Michigan, which means whatever you send at the end of your day is usually answered before the start of your next one.

04 · Questions

Before you ask.

The full FAQ
  • What is GEO, and how is it different from SEO?

    SEO is optimising to rank in a list of blue links. GEO, generative engine optimisation, is optimising to be the source an AI engine quotes when it answers instead of listing. They overlap but they are not the same job: GEO rewards clearly attributed facts, structured data, answer-shaped passages, and consistent naming across the web, because that is what a model can safely repeat. AEO, answer engine optimisation, is the same idea aimed at featured answers and voice results.

  • How long does local SEO take to work?

    Google Business Profile and citation work can move map-pack visibility inside four to eight weeks. Organic ranking for competitive service terms is a three to six month arc, longer in a metro. Anyone promising page one in thirty days is either buying ads or lying.

  • Do you do SEO for more than one city?

    Yes. Multi-location and multi-city SEO is a distinct build: a real page per city with genuinely different content, correct geographic markup, a Google Business Profile per location, and internal linking that does not make the pages compete with each other. We work across Michigan, Ohio, Illinois, Indiana, and Wisconsin.

Describe the job.

A sentence or two about what you need is enough to start. We ask a few questions, then a person writes back with the scope, the timeline, and a quote with the line items behind it.

Your domain and your data are yours on every plan, whatever happens. We do not hold a domain or your customer records as leverage, not even if you stop paying. Ask and we hand your data over.